For the last 3 years our Founder and Designer Jean-Mat Vincent has been traveling the world shooting analog photo of random people in the street, recreating the life and environment of each country he visits through his lens. For our FW19 editorial we followed him around Venezia and Bologna in Italy capturing him while he walked around the city doing what he loves.

Before designing each collection, we try to go away in a new country to imprint new cultures and ideas in our mind.

Our new Gino shirts collection is entirely made of linen fabrics or a linen/cotton mix. Why linen?